LAVA’s SimulCharge: An integral component for interactive experience and “live” content streaming at Melbourne Stadium.
Located in the heart of Melbourne, Etihad Stadium has hosted more than 35 million fans since its opening in 2000. To keep the attendance numbers up, the stadium is continuously innovating to exceed customer expectations.
In early 2015 the stadium began a series of projects aimed at improving the fan experience. Central to this vision was the idea of a Smart Seat which creates an individual experience served directly to a visitors seat. Smart Seat technology – which includes tablet displays and a device management system – would replace some pre-existing video seats and offer high definition screens enabling fans to watch a live match along with the HD replay action. LAVA’s SimulCharge provides the core technology to deliver this solution.
OK, remember how the last part ended? NO! well, something like this:
So where does RBM come in? To explain that one we need to delve into some history and “blow our own horn”.
And we continue:
Here goes (the horn blowing part): In 2014 Lava was the “proud winner” of a contract to supply Canadian Tire with their “Customer Facing in Isle Devices – CFID’s” . Well, let’s just call a spade a spade and a Kiosk a Kiosk – which is what a CFID really is. The first roll out of 880 units had an even more limited usage – It was intended as a internet browser based look up tool for Wiper Blades; yes the type that clear the windshield of a car. Basically – a CFID was/is a Samsung Tablet (Tab4), inside an enclosure, connected to a Lava STS board (BTW if you don’t know what an STS board is then …. Well visit our web site). The Lava electronics allowed the tablet to be connected to wired Ethernet (PoE I might add) and be powered continuously for 24/7 maintenance free operation (there are more features but……).
Everything worked as per plan for; well about 10 months….
This week at LAVA, we had a board meeting where we discussed the new “Simple Overcharge Protection device for a phone” product that the LAVA team is currently working on.
LAVA Computer MFG designs and manufactures computing interfaces and devices – generally for commercial use (in applications where the end-user is generally unaware that a LAVA product is a key component). But, did you know that LAVA has also had success with customer-end products?
Not a bad slogan if I say so myself – dreamt up by a highly unlikely source: our one of a kind, hot shot salesman; the one and only (thank God that there is only one) Orest Halushka – If and when you call Lava, there is a good chance you may get to talk to him. I’m sure if you ask, he will give you the details of how he came up with the slogan.
Yesterday, we had a telephone call from a long time POS Reseller of Lava here in Canada. Both companies had invested a lot of time in a potential sale to a customer four years ago and then the sale went dark. Not only that, but the Reseller had changed some internal sales programs so that Lava’s HQ-ST Plus products was not a primary focus. But our reseller representative had had success with the HQ-ST Plus product line in the past and never forgot the original customer requirement and always tried to present the products to the customers, if it was appropriate.
Interesting meeting today – it was kind-of a mix of marketing and engineering. The meeting was really about sorting out the confusion (internal and probably mostly limited to me) wrt the new products based on our RBM (Reset, Battery Modulation) technology. I won’t get into an explanation of RBM here – that’s for another person/time/place. In the end the meeting resolved a huge question and that is what to do with what we have internally called “Charge-Buddy”.
I guess, before I go on with the meeting “story”, I need to explain what “Charge Buddy” is/was. (it should have been and maybe is explained many times over in other blog entries but….).
They say that sometimes the present is the best time to start something. Especially if that something has been dreamed/thought of for much longer than is necessary. I guess this blog falls into such a category.
What am I trying to achieve in this blog and why do I think Lava should have one?