RBTE will be taking place at London, England’s, Olympia on the 2nd and 3rd May 2018 and is the must-attend exhibition for both retail and hospitality organizations looking for an opportunity to discover new innovations, technologies and trends in the retail sector.
I’m finding it a conundrum that everyone thinks they have the coolest tech product in the world, as if they’re all guzzling the corporate Kool-aid. Well sorry to say, all tech aint cool. Coming from a long history of pushing GPU’s into T1 retailers and driving the gaming ability with awesome visual tech, well that was sexy (At least in my mind). All those years I spent laughing at the guys pedaling cables and adapters, man how uncool! How do they get excited to sell an adapter, even worse how do they get a customer excited? Poor guys.
Well now my world has turned, I find myself in a role selling older technology into commercial and industrial spaces. Well, even I know, it aint cool. So how do I get customers enthusiastic about it? Do I really need to make it a cool product and create a cool new proposition?