Not a bad slogan if I say so myself – dreamt up by a highly unlikely source: our one of a kind, hot shot salesman; the one and only (thank God that there is only one) Orest Halushka – If and when you call Lava, there is a good chance you may get to talk to him. I’m sure if you ask, he will give you the details of how he came up with the slogan.
In the mean time!
The Slogan (part1): SimulCharge – the technology that enables possibilities.
The Headline: SimulCharge is the concatenation of the first two words of a sentence that describes a technology at the heart of a series of products that carry the Simulcharge name and STS moniker. SimulCharge denotes the “Simultaneous Charging and usage of a mobile USB device in Host Mode”.
The Explanation: A mobile device inherently is not supposed to be used in this mode; Charging implies immobility and the usage of the USB connector as a power input port. Conversely “Host Mode”, implying tethering to peripheral again emphasizing immobility but more importantly implying the usage of the USB connector as an output or connection / expansion port. In addition according to standard USB terminology this connection type implies that the USB connector is at this point a power source rather than a power sync.
The Summary: SimulCharge is a technology that by expanding capabilities outside the box of normal use, enables new and exciting possibilities. (sound familiar – if not – read the title)
The Examples: (highly unexhaustive):
. A tablet used in a 24/7 kiosk that is attached to Wired Ethernet for guaranteed internet through-put and attached to a fixed keyboard and/or scanner. (We actually make one of those for Tab-E and Tab-A; legacy – Tab A)
A tablet attached to a Near Field Communications (NFC) Reader
A tablet or phone used as a process controller meaning it is attached to a controlled device via usb – an extension of that would be a home controller.
Heck – Natalia has written a bunch of white papers – many ideas in there.
The BTW: I talk about the history of how we came around to “discovering” this technology or as one of our friends calls it “our secret sauce” in another blog post so I won’t repeat it here – just a reminder – it has to do with our Mormon friends (Glen Womble), Samsung (Kevin Graham) and eventually Canadian Tire (Dan Nielsen and how can we not mention Eugene Roman).
So where does RBM come in? To explain that one we need to delve into some history and “blow our own horn”.
END of Part1 – we continue tomorrow – (as a kid I was enthralled with Batman – to put it into perspective – grade 1 was 1964 – so as some may remember the saying) Same Time; same Bat Channel
Lava Computer MFG. Inc.